Product Recommendation API

Recommend relevant and personalized banking products to the right client at the right time, across all your channels.

Recommend banking products among 12 standard products.
Per-user recommendation among 10 e-commerce product categories.
Personalized Recommendations

Boost cross-selling with personalized product recommendations

Genify's advanced recommendation engine leverages user behavior data and machine learning to generate banking and e-commerce recommentations to your clients at their various touchpoints.

Features

Machine Learning-based

Running with multiple machine learning models at its core.

Low-to-no data requirements

Ready to use with your data on Day 1 thanks to pre-trained models.

Real-time

Instant sales opportunities by providing real-time recommendations.

Customizable

Customize our engine to your product hierarchy and user patterns.

Genify Dashboard

Pilot your usage of our APIs, monitor user engagement and adjust model parameters to suit your needs.

Showcase

Why Genify?

Data Security

Our servers are ISO 27001 certified and we are GDPR compliant—no data goes shared without user consent.

Premises or Cloud

Our APIs run on your premises or in the cloud. Our software has been hybrid since Day 1.

Continuous Learning

Our machine learning models improve over time.


Highly Localized

Our intelligent software is language agnostic and can be localized to all your markets with little efforts.

Data Security

Our servers are ISO 27001 certified and we are GDPR compliant—no data goes shared without user consent.

Premises or Cloud

Our APIs run on your premises or in the cloud. Our software has been hybrid since Day 1.

How Does It Work?

{
"user_id": "105086",
"age": "46",
"gender": Male,
"nationality": Brazil,
"seniority": 214,
"rel_type": "A",
"activity_level": "A",
"income": 93794.88,
"segment": "02 - PARTICULARES",
"region": "ES"
}
json

Recommend Products

Try recommending banking products to a user. The API endpoint takes as input user metadata like age or job, and their history of products with you (current account, debit card, etc.). Genify's recommender system algorithm returns a ranking of the most relevant banking products, each with a relevancy score (probability).

Start testing today

Get in touch for a demo with our technical sales team, or browse our API documentation